0:00-0:02
1 · HOOK
Start mid-thought. Pattern interrupt. "You're playing RDR2 wrong." Or visual: the most striking frame of your video.
2 · PROBLEM (0:02-0:08)
Show the pain. Visual. "Scrolling endless wikis." "Forgot the answer."
3 · REVEAL (0:08-0:15)
Show your app solving it. Screen recording of the specific feature. Match-cut into the demo.
4 · PAYOFF (0:15-0:25)
The wow moment. The result. Reaction shot. The "oh that's actually useful" beat.
5 · CTA (0:25-0:30)
"Link in bio" or "Search [app] in App Store." Quick. Don't oversell.
Verbal hooks
- "You're playing [X] wrong"
- "This single feature changed how I play"
- "Stop using wikis. Do this instead."
- "The mistake everyone makes year one"
- "I asked AI every [X] question I had"
Avoid at all costs
- "Hi guys, today I want to..."
- "What's up everyone..."
- Any greeting (3 seconds wasted)
- Horizontal video
- Sound-only narration with no captions
Pro Tip
Most users watch sound-off.
Captions + on-screen text are mandatory. CapCut auto-generates both.
Volume Beats Perfection
80%+ of your videos will flop. 1-5% perform well. That's normal — iteration is the path.
Editing rhythm
AI tools for production
- Cut every 1-2 seconds
New shot or visible jump cut
- Zoom on key moments
Feature screenshot, reaction
- Speed-ramp transitions
1.5-2× for boring sections
- Match-cut problem → solution
Visual continuity sells the contrast
- Claude / GPT
10 script variations in seconds
- ElevenLabs
Voiceover if not using yours
- CapCut / Descript
AI cuts silences + captions
- Sora / Runway
B-roll cutaways
djEnterprises · AI consulting & iOS app studio