TL;DR โ Honest 2026 price ranges
- Simple iOS app (single feature, no backend): $5,000 โ $25,000
- Mid-complexity (API integration, IAP, simple AI): $25,000 โ $75,000
- Complex (multi-feature, custom backend, AI-heavy): $75,000 โ $200,000
- Enterprise (custom design, regulated industry, large data): $200,000 โ $500,000+
- Plus ongoing: ~15โ25% of build cost annually for maintenance, server costs, support.
AI tools have reduced these numbers by roughly 30-50% versus 2023 quotes. A solo developer with Claude Code can now ship what used to require a 3-person team.
By who's building it
| Builder type | Typical range | Best for |
|---|---|---|
| Solo indie dev (offshore) | $3K โ $20K | MVPs, prototypes, simple utility apps |
| Solo indie dev (US/EU) | $15K โ $60K | Quality MVPs, niche consumer apps |
| Boutique studio | $50K โ $200K | Funded startups, polished consumer apps |
| Mid-size agency | $150K โ $500K | Mid-market companies, complex flows |
| Enterprise agency | $400K โ $2M+ | Fortune 1000, regulated, multi-platform |
Where the money actually goes
A typical $75,000 iOS app project breaks down roughly like this:
- Design (UX + UI): ~20% ($15,000). Wireframes, mockups, design system, user flows.
- iOS development: ~40% ($30,000). SwiftUI implementation, navigation, state management, animations.
- Backend: ~15% ($11,250). API design, database, auth, hosting setup.
- AI integration: ~10% ($7,500). Prompt engineering, model selection, RAG setup if needed.
- Testing & QA: ~10% ($7,500). Manual testing, device coverage, beta program.
- App Store submission & marketing: ~5% ($3,750). Metadata, screenshots, marketing copy, review compliance.
If a quote dramatically deviates from these proportions โ say, 60% on design and 5% on testing โ ask why.
How AI changed the math
Three things AI tools (Claude Code, ChatGPT Codex, Cursor) have done to project costs:
- Cut implementation time by 40-60% for boilerplate-heavy work โ networking layers, data models, basic UI screens.
- Shifted complexity premium toward architecture and product judgment. Writing code is cheap; deciding what to build is still expensive.
- Made solo developers competitive with small teams. A skilled dev with Claude Code can ship things that needed 3 engineers in 2022.
The downside: AI doesn't reduce quality risk on novel/complex work. If you're building something genuinely new, the AI productivity boost is smaller because the model has less prior art to draw from.
Real example: what Aether AI cost us
To make this concrete, here's what it actually cost us to ship the RDR2 Companion โ a live AI-powered iOS app on the App Store.
- RDR2 Companion development time: ~3-4 weeks of evenings & weekends — roughly 60-80 hours of focused work. Commercial equivalent at $150/hr: ~$9,000-12,000.
- GTA V Companion development time: ~3 days, end to end, reusing the Aether AI core. ~25-40 hours of work. Commercial equivalent: ~$4,000-6,000.
- Cloud infrastructure: $7-12/month Railway hosting.
- Anthropic API: $30-80/month depending on traffic.
- Apple Developer Program: $99/year.
- Tools (Claude Max, etc.): $100-220/month.
- One-time costs (icon design, App Store screenshots): ~$200.
The real story: AI-assisted development collapsed the timelines that were standard before 2024. The first app (RDR2) built the platform; the second app (GTA V) reused 80% of it and shipped in days, not months. Total commercial equivalent for both apps shipped to the App Store: roughly $15K of build effort plus ~$1,500-3,000/year ongoing operating cost — not the $60K-200K a traditional small studio would charge for the same scope. The full story.
Honest framing: this assumes you (a) already know the platform decently, (b) use AI tools well, and (c) scope ruthlessly. If you're new to Swift and figuring out App Store distribution for the first time, expect 2-3x these numbers as you climb the learning curve. The end-state economics are still dramatically better than pre-AI development.
Hidden costs nobody quotes upfront
- App Store review delays. First submission can be rejected for non-obvious reasons. Budget 1-2 extra weeks.
- Multiple iPhone/iPad sizes. Layout work multiplies; an app that looks great on iPhone Pro Max may break on SE.
- Push notifications & APNs setup. Surprisingly involved โ certificates, provisioning, server-side, retry logic.
- App Analytics & crash reporting. You need at least Sentry or Firebase Crashlytics. $0-50/month at modest scale.
- Localization. Each language adds 10-20% to development and ongoing translation costs.
- Customer support. Even a $0.99 app gets support emails. Build a support page (we have one of these) and budget time.
- Marketing. The App Store does not market your app for you. Expect $1K-$20K for launch marketing minimum if you want users.
How to lower the cost legitimately
- Cut the feature list ruthlessly for V1. Most apps ship with 30% of what was originally specced. Skip the rest until you have users.
- Use SwiftUI exclusively โ it's faster than UIKit, and any modern dev should be using it.
- Use proven cloud (Railway, Firebase, Supabase) instead of building custom AWS infrastructure. Cheaper to operate, faster to ship.
- Skip native unless you need it. If your app could be a great web experience or PWA, do that first; native is a step up, not a starting point.
- Pick a dev who uses AI tools. Anyone billing $200/hour who isn't 5x more productive with AI is overpriced for what you'll get.
FAQ
Can I really build an iOS app for under $10,000?
Yes, if you scope tightly. Single feature, no custom backend (use Firebase), no heavy design. We've seen great micro-apps shipped for $5K. If you're being quoted $5K for something complex, the quote is unrealistic โ verify the developer can actually deliver.
How long does it take?
With AI-assisted development in 2026, the timelines have collapsed dramatically. The RDR2 Companion shipped in 3-4 weeks of evening/weekend work. The GTA V Companion (reusing the Aether AI core) shipped in 3 days. A first-time builder learning the platform should plan 2-3 months. A traditional pre-AI build was 6-12 months for the same scope.
Should I use a no-code platform like Adalo or FlutterFlow?
For a quick prototype to validate an idea: yes. For a long-term product with custom feature needs: no. You'll hit the platform's wall eventually and have to rewrite anyway.
What about subscription apps?
Subscription apps cost the same to build but require more thought on retention, churn, and pricing tiers. RevenueCat handles a lot of the subscription complexity for ~$0-200/month.
How do I find a good iOS developer?
Ask to see live apps in the App Store. Ask how they use AI tools โ if the answer is "we don't," skip them. Ask about their last 3 App Store rejections. Honest answers signal experience.
djEnterprises does iOS app builds โ usually $25K-$120K for typical AI-powered builds, with the Aether AI engine providing reusable infrastructure. Book a discovery call for an honest scoping conversation.
- Apple โ Apple Developer Program pricing
- Railway โ Railway pricing
- Anthropic โ Claude API pricing
- RevenueCat โ Subscription tooling pricing