Home · Tools

iOS App Profitability Calculator

Model your AI iOS app's unit economics. Plug in your assumptions; see per-user costs, monthly profit/loss, breakeven user count, and pricing recommendations. All math runs in your browser — nothing is sent or stored on a server.

👥 Users & Engagement

Monthly Active Users (MAU) your projection

Avg AI calls / user / month typical engaged user: 10-30

Avg input tokens / call RDR2-style chat: 1500-3000

Avg output tokens / call typical: 300-800

Model Mix

Primary AI model

Prompt-cache hit rate 0-90% — reuses cached system prompts

💰 Pricing & Monetization

Pricing model

Price ($) one-time, monthly, or annual

% of MAU who pay freemium conv: 2-7%; sub conv: 1-5%

Ad eCPM ($) if free with ads; typical $1-$10

Ad impressions / user / month if free with ads

App Store / Play cut

☁️ Costs

Backend platform

Backend floor cost / month ($) baseline before traffic

Backend variable cost per 1K MAU ($) scales with traffic

Your AI subscription costs / month ($) Claude Max, ChatGPT Pro, etc.

Apple Developer fee / month ($) $99/yr ≈ $8.25/mo

Other monthly costs ($) tools, analytics, domain, etc.

📊 Results

$0/mo

Per-User Economics (Monthly)

Gross revenue / user$0

After store cut$0

AI cost / user$0

Backend cost / user$0

Contribution margin / user$0

Monthly Totals

Gross revenue$0

Net revenue (after store)$0

AI API total$0

Backend total$0

Fixed costs (subs, dev fee, other)$0

Net profit / loss$0

Breakeven

Paying users needed—

Total MAU needed—

Adjust inputs to see live analysis.